10 Tips For Promoting Your Upcoming Events

As you gear up for your fall and winter events, I’m Safe! would like to share a few tips and tricks that we’ve found helpful when hosting an event or launching a safety awareness campaign. First, and most importantly, the more senses you engage – auditory, kinesthetic, visual – the more likely people are to remember your campaign or exhibit and engage in safer behavior.

  1. Collaborate With Like-Minded Organizations: Forge partnerships with organizations that share your dedication to child safety. Collaborative efforts amplify your event's reach and impact by pooling resources and expertise.
  2. Craft A Compelling Message: Develop a concise and compelling message that encapsulates the essence of your event. Highlight what participants can expect.
  3. Lead With Data & Research: Utilize statistics, case studies, and research findings to illustrate the critical need for child safety awareness. Incorporate these insights into your promotional materials and messaging.
  4. Utilize Social Media: Leverage the power of social media platforms to spread the word. Create event pages on platforms like Facebook and LinkedIn, and regularly post engaging content related to child safety, event details, and testimonials from previous events.
  5. Launch A Raffle: Enlist the help of a local sponsor who may donate a prize for your event and then hold a raffle to find a winner. An incentive will drive more excitement!
  6. Generate A QR Code: A quick, easy way to direct people to your website. You can use this free tool to generate a QR code (or multiple) [https://www.qr-code-generator.com/] and print them on flyers for your booth.
  7. Harness Email Marketing: Send out well-crafted email invitations to your existing subscriber list. Include event details, the importance of child safety awareness, and a clear call-to-action that directs recipients to RSVP or register.
  8. Leverage Local Media: Reach out to local newspapers, radio stations, and TV channels. Offer to provide interviews or press releases about your event to secure media coverage and raise awareness in the community.
  9. Host Webinars or Teasers: Organize webinars or teaser events leading up to the main event. These can provide a taste of what attendees can expect, generate excitement, and encourage people to register.
  10. Create a Sense of Urgency: Incorporate a sense of urgency in your promotions. Highlight limited seating, early bird discounts, or exclusive resources that attendees will receive. This can motivate people to register sooner rather than later.

Promoting child safety awareness events is not just about filling seats; it's about positively impacting the community and ensuring the safety of children. Make your upcoming event a success through thoughtful planning, strategic promotion, and a commitment to making a difference in the lives of children. Together, we can help create a world where more children are safe, protected, and empowered.

Make sure your next event or campaign is your best one yet! You are welcome to contact us for more ideas or for a quote. We would love to talk with you! Please call 1-877-669-7233, ext. 206; or send an email to [email protected].