Baby Safety Month


Every parent's top priority is the safety and well-being of their children. As we celebrate Baby Safety Month this September, it's crucial to take a moment to reflect on the importance of child safety and educate ourselves on the latest statistics and best practices to ensure our little ones are protected. This is an annual observance that aims to raise awareness about infant and child safety and it provides an opportunity to share valuable information, resources, and tips to empower parents and caregivers.

Check out these recent statistics regarding baby safety:

  • Car Seats: Motor vehicle accidents remain a leading cause of injury and death for children. According to the National Highway Traffic Safety Administration (NHTSA), car seats reduce the risk of fatal injury by 71% for infants and 54% for toddlers in passenger cars. A study by Safe Kids Worldwide found that nearly 60% of car seats are not installed correctly. Help raise even more awareness during Child Passenger Safety Week next week by leveraging these resources.
  • Sleep-Related Infant Deaths: The American Academy of Pediatrics (AAP) recommends that infants should be placed on their backs for all sleep times, including naps and overnight. Despite these guidelines, sleep-related infant deaths, including Sudden Infant Death Syndrome (SIDS), continue to occur. According to the CDC, there were 1,300 reported deaths in the U.S. in 2019.
  • Childproofing: Unintentional injuries, such as falls and burns, are common among young children. The CDC also reports that falls are the leading cause of non-fatal injuries among children aged 0-19. Proper childproofing of homes can significantly reduce these risks.

Summer might be close to over but there’s always still a risk for Heatstroke. The I’m Safe! Heatstroke Thermometer is an eye-catching window cling that comes with a working thermometer that helps reminds parents to always look before locking the car. It shows temperatures between 50-150 degrees!

You can also consider the I’m Safe! Bathtub Safety Vinyl Cling and Water Safety Pool Window Cling that can be placed on any glass surface. Customize our materials with your logo and safety message.

Let's make baby safety a top priority not just during September but every day of the year. The I’m Safe! Tip Sheet for SIDS Prevention provides illustrated tips with a handy checklist and self-assessment on the reverse side in an engaging visual format. This resource is available in both English and Spanish!

Overall, Baby Safety Month serves as a reminder that our children's safety requires constant attention and education. By staying informed about the latest statistics and focusing on key safety areas, we can create a safer environment for our little ones. Together, we can help protect our precious babies!