Children under five have the highest fire fatality risk

study by the Federal Emergency Management Agency’s U.S. Fire Administration (USFA) finds that children ages 14 and under accounted for 13 percent of fire deaths in 2007.  Fire injuries affected an estimated 1,900 children and nearly 510 children under the age of 15 died as a result of fires that year. read more

New documentary makes teens aware of the dangers of texting while driving

Research from the Virginia Tech Transportation Institute shows motorists who text face a 23 times greater risk of a crash or near crash. AT&T has released a new 10-minute documentary titled "The Last Text," featuring stories of real individuals whose lives have been adversely affected by texting while driving. read more

Sports Safety: What can be done to prevent football-related concussions?

The recent New York Times article about the safety of kids' football helmets* prompted much discussion here in our office. If football helmet improvements are three to four years away, how can we better protect kids from football-related head injuries now?

We spoke with Randy Swart, Vice Chair of the ASTM Subcommittee F08.53 on Headgear and Helmets and Director of the Bicycle Helmet Safety Institute ( read more

Review safety tips with your children for happy holidays!

With the holidays quickly approaching, the last thing anyone wants to worry about is a lost or missing child. Whether heading to the mall or a busy airport, now is the perfect time to review important personal safety steps with children. A few minutes of preparation can help ensure safer and happier holidays...and peace of mind.

Wherever you go, pick a place to meet in case you become lost or separated, such as an information booth or the entrance to a favorite store. read more

Become a Facebook “fan” of I’m Safe to receive special offers!

Please become a “fan” of our Facebook page at As a “fan,” you will receive special offers and announcements about our safety products. Find interesting safety statistics and links to the latest safety news too! read more

I'm Safe recognized at the International Safety Awards in London

I'm Safe was recently recognized at the 2010 International Safety Awards (ISMA) in London. The international competition recognized excellence in messages regarding safety and injury prevention.

In the print category, I’m Safe received an honorable mention for the “Distracted Driving Bookmark.” The colorful bookmark is an effective and affordable way to communicate safe-driving practices and driver attention. read more

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